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Boyd Coddington can't pronounce O'Reilly

April 11th, 2006

I like to watch a lot of TV, as anyone who knows me will attest. I like to comment on commercials, because they’re generally pretty stupid. I found another one to poke fun at.

I watch Boyd Coddington’s American Hot Rod show on The Discovery Channel every now and again. I used to watch it more often, but it’s hard to watch sometimes. He seems to set a lot of unrealistic deadlines on his employees. So much so that it happens almost every show. Most of the people who worked at his place when the show started a couple years back don’t even work there anymore, because they like to have time off every now and again. I can see that. Add to that the fact that his cars aren’t in the same class as Troy Trepanier and Chip Foose. Add again the fact that his #2 guy Duane just seems to enjoy being a prick most of the time. No wonder there’s a high turnover.

Anyhoo, I was watching last night and noticed that their sponsor is O’Reilly’s auto parts. I’m more of an Advance guy, but to each his own. I did notice during the O’Reilly’s commercial that Boyd Coddington can’t pronounce O’Reilly’s. He says it like ‘o-rallys’. Hmm.

Now, I’ve known people who say stuff weird. I didn’t figure out until my mid-twenties that my grandmother meant ‘wallowing’ when she said ‘wallering’. My dad says ‘ti-yota’ instead of ‘toyota’. I even have a boss that says ‘allana’ instead of ‘atlanta’. I’m not hating here.

The difference between the people I just mentioned and Boyd Coddington is that Boyd gets paid to say O’Reilly’s name a lot. Let’s just say you’re a marketing representative for O’Reilly’s. Wouldn’t making sure that your prospective spokesperson can pronounce your company’s name be on your checklist of things-to-make-sure-of? Then again, I’m no marketing representative, so what do I know?

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